Physitrack Rebrand

I played a key role in the rebranding of Physitrack, a global leader in digital health solutions. The aim was to create a sleek, modern, and professional identity that reflects the brand’s innovative approach to physiotherapy, rehabilitation, and patient engagement.

My Contributions

  • New Logo - Designed a refined, contemporary logo that embodies movement, technology, and trust.
  • Color Palette – Developed a sophisticated and clean design system that enhances credibility while maintaining warmth and approachability.
  • UI/UX for Homepage – Contributed to the homepage redesign, ensuring a seamless, intuitive experience that improves user engagement.
  • Social Media & Brand Assets – Led the refresh of digital touchpoints, crafting a cohesive brand presence across all platforms.
  • Internal Asset Centralization – Established a structured system for organizing brand assets, improving eciency and consistency in communications.

    • The rebrand successfully positioned Physitrack as a cutting-edge, user-friendly digital health platform, aligning its visual identity with its mission to revolutionize patient care.